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Sony’s NFL tech overhaul goes from the chain gang to headphones for coaches

Super Bowl LVIII - San Francisco 49ers v Kansas City Chiefs
Photo by Jamie Squire / Getty Images

As part of a new partnership with the NFL, Sony is developing a new set of headphones for NFL coaches that will debut during the 2025 season. The new headphones are being built “from the ground up,” Sony Electronics’ Matthew Parnell tells The Verge in a briefing, and Sony engineers have already started working with NFL operations teams on the product.

Sony’s new headset for coaches will be a “brand new model,” Parnell says, and the company will have to make sure it can withstand many kinds of weather and still work in loud stadiums. The headphones will also use private 5G networks from Verizon so that coaches can communicate with each other — current headphones use Verizon’s CBRS wireless connection.

It’s unclear to what extent the new…

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