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YouTube takes a baby step towards labeling authentic video

YouTube’s logo with geometric design in the background
Illustration by Alex Castro / The Verge

YouTube is rolling out new labels that tell if uploaded videos come from a real camera with unaltered footage and sound. The new “captured with a camera” label can be seen in action courtesy of digital content authentication service Trupic, which uploaded a video to its channel, triggering the disclosure in the video description panel. Trupic says it has the “first authentic video with C2PA Content Credentials on YouTube.”

YouTube is leaning on the C2PA standard to detect the authenticity of uploaded videos, meaning the feature will work only with recording devices and tools that support the metadata. The site’s help page for the new feature says the label “signifies that the creator used specific technology to verify their video’s…

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