Connect with us

Hi, what are you looking for?

Smart Income LibrarySmart Income Library

Tech News

Google dominates online ads, says antitrust trial witness, but publishers are feeling ‘stuck’

Photo collage of a gavel smashing an ad.
Image: Cath Virginia / The Verge, Getty Images

Google’s tool that lets publishers sell ad space on their websites is ubiquitous, but that’s largely a testament to how hard it is for customers to get out of it, one former publishing executive testified in federal court on Tuesday.

“I felt like they were holding us hostage,” said Stephanie Layser, a former programmatic advertising executive at News Corp (which owns brands like The Wall Street Journal and the New York Post) who now works at AWS. Layser was testifying as a government witness in the Justice Department’s second antitrust case against Google, which is accusing the company of monopolizing the markets for ad tech tools and illegally tying together two of its products.

Layser was one of three witnesses the court heard from on…

Continue reading…

You May Also Like

Editor's Pick

Whipsaws and losing trades are part of the process for trend-following strategies. These are expenses, and simply unavoidable. Over time, trend-following strategies will catch...

Tech News

Klipsch’s Flexus Core 300 soundbar will leverage Dirac’s room correction calibration tools. | Image: Klipsch Klipsch has announced its new Flexus Core 300 soundbar,...

Editor's Pick

So the first Fed rate cut is behind us, and we are no longer in a “higher for longer” period, but in a new...

Politics

In the final three weeks of the presidential race, former president Donald Trump and his advisers have attacked one particular foe more than three...