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Adobe previews its upcoming text-to-video generative AI tools

A screenshot taken of Adobe’s Firefly video model demonstration, showing footage generated from a text description.
Adobe’s new text-to-video and image-to-video AI features will be available in beta later this year. | Image: Adobe

Adobe has teased some of its upcoming generative AI video tools, including a new feature that can produce video clips from still images. This latest preview builds on the in-development Firefly video model that the software giant demonstrated in April, which is set to power AI video and audio editing features across Adobe’s Creative Cloud applications.

The new promotional teaser shows footage produced by Firefly’s text-to-video capabilities that Adobe announced (but didn’t demonstrate) earlier this year. The tool allows users to generate video clips using text descriptions and adjust the results using a variety of “camera controls” that simulate camera angles, motion, and shooting distance. An image-to-video feature was also demonstrated…

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