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Taylor Swift gets custom collab with TikTok as UMG battle continues

Taylor Swift | The Eras Tour - Singapore
Photo by Ashok Kumar / TAS24 / Getty Images for TAS Rights Management

TikTok has launched a new hub to promote Taylor Swift’s new album where you can earn in-app rewards for completing certain tasks, like following Swift’s account on the platform. The update comes just days after Swift’s music returned to TikTok as the app continues to feud with the singer’s record label, Universal Music Group (UMG).

Image: TikTok

You can access the hub by searching for The Tortured Poets Department (TTPD) and then clicking on the banner that appears at the top of the results. There, TikTok displays a list of “challenges” to complete, which will let you unlock a TTPD profile frame, among other rewards. TikTok will also give users the chance to show up in its “fan spotlight” on the hub by posting a…

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