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Netflix is all about the money, not the members

The Netflix logo
Illustration by Nick Barclay / The Verge

Netflix is moving beyond subscriber numbers. In its first quarter earnings results released on Thursday, Netflix announced that it will stop reporting quarterly membership numbers in 2025 because subscribers are “just one component” of its growth. The change comes after a quarter where it added 9.3 million subscribers, growing to more than 270 million members globally.

Subscriber count meant everything in the early days of streaming. It allows investors, studios, and everyone else to gauge just how well a streaming service is doing compared to the competition, and Netflix has leaned on its lead in that area.

But now, Netflix says it is flipping this idea on its head because it has multiple sources of revenue that don’t hinge solely on…

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