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Broadcast TV still exists, and now it’s sort of getting a built-in DVR

An image of a local news channel, and pause and play button are prominently displayed in the lower-left corner despite this being a broadcast station.
Please note the pause button. Yes, that will really appear on your TV, no DVR or app required. | Image: Roxi

Broadcast TV is in trouble, and for a long time now, a lot of people have pointed to a new broadcast standard, ATSC 3.0, as the way it can be saved and finally compete against streaming, YouTube, and TikTok. And finally, after years of hype that failed to deliver, there’s an actual glimmer of hope for your local TV stations. Local news is about to get a lot more interactive.

Part of that’s because of Roxi, a company we covered back at CES. Then, the company was showing off an app that streamed music over the airwaves to your ATSC 3.0-outfitted TV and let you skip tracks, choose genres, and interact with it like you would a traditional smart TV app. Apparently, we weren’t the only ones utterly delighted by the technology Roxi showed off….

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